How does direct real estate compare to traditional?

Aalto charges a 1% transaction fee to sell your home, paid only at close. It is free to get started on Aalto.

You will also be able to determine what buy-side commission you offer (normally 2.5%) to the buyer's agent.

As a buyer, you also have the option to work with Aalto directly.

Adding your home to Aalto is free and easy with no contract required. To get started, click here to begin building your Home Profile. Once you’ve completed a few questions you’ll be able to see buyer demand and add to your home details. ‍

Ready to accept tours and get offers? Our experienced Advisors are here to walk you through pricing, home prep and the paperwork required to add a fully active home to the marketplace. You can access your Advisor by putting your home on Aalto here.

As a seller: On Aalto, homeowners partner directly with their licensed Advisor. Dedicated members of our Client Success and Market Operations team will also participate in your transaction. Our experienced teams ensure that you receive expert advice at each stage of the process, from pricing and inspections to showings, negotiations, and the completion of your sale.

As a buyer: Buyers can work directly with Aalto for buy-side assistance or bring their 3rd party agent into the process.

The Aalto fee includes everything you need to add your home to Aalto. The fee includes:

• Access to the Aalto marketplace and active, qualified buyers.
• A dedicated Advisor, available to answer any questions you might have while selling your home.
• Complimentary photography as well as virtual decluttering and virtual staging.
• Offer negotiation and transaction management.

Aalto's technology streamlines the real estate experience, allowing consumers to interact directly instead of through expensive middlemen. We pass these savings back to Aalto users.

Our Advisors will prepare a custom strategic plan that outlines our recommendations based on your individual goals, preferences and timeline.

You do not need a traditional agent to put your home on Aalto. You can make a Home Profile on your own, at any time, with no cost.

However, in order to schedule showings, you will need to sign an agreement with Aalto which can be canceled at any time.

Get started here.

Yes! To request free comps and pricing, please click here. 

Virtual staging uses cutting-edge digital tools to remove and add furniture to a photograph of your home. Virtual home staging can also be used to declutter photographs, allowing you to showcase your home without cleaning or moving out.

Virtual staging is free for any Aalto Home Profile - just ask your Advisor.

If desired, an Aalto representative can be present at all tour. In order to easily facilitate tours, Aalto may suggest that you allow licensed agents to show the home without an Aalto representative present. 

Each home and neighborhood is different. To request sales and market information for your neighborhood please click here.

There are 4 main steps to selling your home on Aalto. 

1. Complete your Home Profile: Answer a few questions about your home.

2. See buyers who would buy at your price, on your timeline: Get a sense of market demand for your home from Aalto's community of buyers.

3. Schedule tours and get offers. Work with your Advisor to schedule tours, showcase your home to buyers, and gather offers.

4. Close. Congrats, your home is under contract! Aalto will support you throughout the process to ensure a smooth closing experience.